Simplyfing experiences for $40B Azure Networking portfolio
Conlidating 40+ Networking services into 4 customer-focused scenarios and 12 top-level services.
📈 Increased successful adoption rate by 3X | 📌 Published announcement on Azure Tech Community blog & Network Security blog
My role
Design owner of Azure Network Security, collaborated with 20+ stakeholders—including PMs, Marketing, Docs, Design, Research, and Engineering, and established the first sets of centralized platform patterns in Azure.
Problems to tackle:
As Azure Networking services portfolio growing into a $40B business with 40+ products, covering cloud, edge, and hybrid, it also comes with navigation complexity, and discoverability and onboarding difficulty for customers.
Key objective:
Bridge the diverging paths and gaps in Azure website, portal, and documentation and create a more focused, streamlined, and intuitive experience
Product impact:
Consolidated 40+ networking services siloed portal experiences to only highlight 12 top line services
Reduced 35+ entry points to 4 centralized hubs
Unified 3 customer platforms Azue.com, Azure Portal, and Azure documentation site under 1 cohesive information architecture
A/B experiment results over 2 weeks (Stat sig):
Increase products discoverability by 3X
Increase adoption and conversion rates by 3.75X
Consistent deployment success rate post experimentation
Project highlights
Driving consistency while honoring unique differences
Brainstorm with SMEs
Collaborated with research partner to lead Internal stakeholder brainstorming sessions, using Figjam to create real-time sketches based on internal knowledge on customer needs and industry trends.