Ethel is a product designer with 5+ years experience designing enterprise and cloud B2B platforms. Focusing on translating technical features into intuitive user experiences with high usability grade and her designs had directly brought in up to $1.1M additional revenue for Azure Network Security.
Always happy to chat and learn more about your work and journey :)
Microsoft
Azure
8/2021 - Today
Design lead for a $1.27B business portfolio
Lead design for Azure Network Security suite ($1.27B business), partnering with 10+ product teams and 8+ PMs to deliver end-to-end portal experiences aligned with customer research, insights, and business priorities.
Data driven product development
Co-led a cross-functional design experimentation v-team, establishing design and content guidelines, providing consultation across Azure to scale evidence-based design impact, which has brought successful results with 6 digits projected ACR per experiments within just a span of 4 weeks.
Dell EMC
Design intern
4/2020 - 9/2020
Redesigned the upgrade experience for the Isilon unstructured data storage platform, revolutionizing the way users interact with the main management software. By crafting an optimal, seamless, and lightning-fast upgrade process, I ensured that users could effortlessly navigate the upgrade journey, unlocking enhanced efficiency and productivity.
Human Centered Designed and Engineering
@ University of Washington
2019-2021
Graduate Program Ambassador
Represented second-year M.S. students, providing guidance to incoming and prospective students while fostering connections within the UX Community.
Vice President of the Graduate Student Association
Drove organizational initiatives to build relationships within and beyond the HCDE community, organizing events and programs to support professional growth and expand networks within the department.
Education background
HCDE @ University of Washington
M.S of Human Centered Design and Engineering
Michigan State University
B.A of Psychology
Honors College Cole Excellence Awards
Honors College International Student Advisory Board Leadership Awards