https://www.ethelxu.work/work-discrimination daily 0.75 2019-08-12 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1570559068850-C6P08BU8VHAZZEE2CZCH/Screen+Shot+2019-10-08+at+11.24.05+AM.png Undergrad Psychology Honors Thesis https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1552937063816-BMQ3MLOF6JI9UUC6ZTRC/Screen+Shot+2019-03-18+at+3.23.22+PM.png Undergrad Psychology Honors Thesis https://www.ethelxu.work/meituinternship daily 0.75 2019-10-12 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1570561002854-D9W18LRAPHIO938N6BS4/meitu.png Meitu. Inc UX Design Internship https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1564632998711-XBUA4W2QUBCRYCPDVLH8/%E5%B1%8F%E5%B9%95%E5%BF%AB%E7%85%A7+2019-08-01+%E4%B8%8B%E5%8D%8812.15.47.png Meitu. Inc UX Design Internship Image source: Meitu.Inc global website https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1564633210236-FXNX911WNTXCR7FO97UV/image-asset.jpeg Meitu. Inc UX Design Internship Information source: Meitu.Inc global website https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1570560341648-V7TK6KTKWE9CO1NH4V53/Asset+43.png Meitu. Inc UX Design Internship - Product 01:Magic Mirror https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1570560173279-DW7WDQQ9K61URKZA27JJ/chic%402x.png Meitu. Inc UX Design Internship - Product 02: Chic Cam https://www.ethelxu.work/dell-design-challenge daily 0.75 2021-02-04 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587340694918-ILXHDWXINS4EK9GY6Q6H/image-asset.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587486737725-VW9YYJR96CNHLUO3826C/Screen+Shot+2020-04-21+at+9.32.12+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587864753398-RAUV5V0EK06KMVQ413O5/Screen+Shot+2020-04-23+at+8.42.43+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587865158284-3TJ2N4OE9T4ZY7XLBFKL/Screen+Shot+2020-04-25+at+6.39.11+PM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587865765326-KNJRGAT2S11EBRP3PXZY/Screen+Shot+2020-04-25+at+6.49.21+PM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587866011238-NYX06C4TE8KFO11QAOCC/Screen+Shot+2020-04-24+at+8.20.53+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587866503408-2XY7DU6PME373SFH5ZP1/image-asset.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587867288387-8FWNVLCEAZSPKGLA1LQN/Screen+Shot+2020-04-25+at+7.14.42+PM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587398632838-SYXHFFXM9JBYEP3EQ3O3/Screen+Shot+2020-04-20+at+9.03.27+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587399016224-RDWGM2PRYKUPN6PYYHC9/User+Journey+Map%402x.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587486990144-MDVIEMER5QCAZ41YIEOL/Screen+Shot+2020-04-21+at+9.35.42+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587569509315-BISWKZ6ONAVRQJDI0AAJ/Screen+Shot+2020-04-22+at+8.31.28+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587573690682-YY7X39KTA5D506TXL2GO/Screen+Shot+2020-04-22+at+9.40.34+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587573703216-LSVI1XN6Q9J7GWNPSHHY/image-asset.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587570209585-6Q94SFXNEMHER3W3ZGUP/Screen+Shot+2020-04-22+at+8.42.34+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587573360580-HGOP17VKZ372VUJ1JKFK/Screen+Shot+2020-04-22+at+9.35.52+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587570997590-V1S4AZRM49D2ZJBKXUGE/Screen+Shot+2020-04-22+at+8.56.33+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587573474830-SIE5EKAP21WWQ3Y1EUZC/Screen+Shot+2020-04-22+at+9.37.50+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587655798815-03FTAYY4KDY3NSQR80OI/Deck-1.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587741880152-M84SD3SJ4BLH82KCAZLN/Screen+Shot+2020-04-24+at+8.24.31+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587741997703-MMTICN5VQY612EZV6N32/Screen+Shot+2020-04-24+at+8.26.23+AM.png Smooth Recruit https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1587742118768-WSBFWM5QGH52WIC5K0Q6/Screen+Shot+2020-04-24+at+8.28.25+AM.png Smooth Recruit https://www.ethelxu.work/prototypes daily 0.75 2021-02-05 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1609720954730-U4NDBOYPVHPPH69Z52TZ/v3-1.png Prototypes https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1609719393026-O439QREF2B683BPPHC9P/Screen+Shot+2021-01-03+at+4.15.57+PM.png Prototypes https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1609719877445-MM4OERSUSKPWM51CJ4RK/Screen+Shot+2021-01-03+at+4.24.17+PM.png Prototypes https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1609720003642-HA4QXSHVIJW80CFTFP29/Group+79%402x.png Prototypes https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1609719976659-VJMI8JFJV3ZDFDYZVD39/Group+80%402x.png Prototypes https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600274496776-XCMUJPFSKJ3HOJ925Y79/Screen+Shot+2020-09-16+at+9.41.18+AM.png Prototypes https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600049748230-IB3UX87F57NBUKKBU57U/Recommended+version.gif Prototypes https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600276533886-BV116T1EKYSWKFUY4C0R/Screen+Shot+2020-09-16+at+10.15.11+AM.png Prototypes https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600049972942-Z3FTQJPEQLMUIFNQIKZX/ezgif.com-video-to-gif+%282%29.gif Prototypes https://www.ethelxu.work/ideation daily 0.75 2021-01-04 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1609720699799-7GFA0SENSJGIOEEY0L38/v3-1.png Ideation https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1596781130402-R4X3YFEUEQN1HRT7K6JY/Screen+Shot+2020-08-06+at+11.18.32+PM.png Ideation https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1596781932249-TLQGXPWWKI61ONPPZNOE/Screen+Shot+2020-08-06+at+11.32.04+PM.png Ideation https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1596781893759-7ABSEGVZIFQDLCXJPWPI/image-asset.png Ideation https://www.ethelxu.work/foundationalresearch daily 0.75 2021-01-04 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1609720581760-E17NP9N3OP4VSW8ALLTS/v3-1.png Research https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1596136305799-ARFONGE5GP8NWS0RWNM5/Screen+Shot+2020-07-30+at+12.11.31+PM.png Research https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1596136984816-BOERJWA3IIIM4U9W9UOU/Group+53+%281%29.png Research https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600275213845-MYR48SQJRRGPTDW16PW7/error.png Research https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600275220417-T0PE923CRVQGVCD86RRF/isi_logs.png Research https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1596153318165-VBWDTDO2JMNKUUI6OCPB/Screen+Shot+2020-07-30+at+4.55.01+PM.png Research https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1596153527334-P1WGSLPC04N9VSMG0E9J/Screen+Shot+2020-07-30+at+4.58.35+PM.png Research https://www.ethelxu.work/evaluativeresearch daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600051165352-CY9Q178IZOMEU8ED85W9/Screen+Shot+2020-08-18+at+10.52.25+AM.png Testing https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600050695815-D7NY4ADFNAUJSPFSZSF5/Screen+Shot+2020-08-18+at+10.56.07+AM.png Testing https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600051337280-ML2FYGD99C945B7UQ5BQ/Screen+Shot+2020-08-18+at+10.53.09+AM.png Testing https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600276947343-K8KEFKRQQTFRE540UL2C/Screen+Shot+2020-09-16+at+10.22.00+AM.png Testing https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1607547535840-DG48AYEEV1WLBR0GN4GL/highlights-1.png Testing https://www.ethelxu.work/podcast daily 0.75 2021-10-13 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600368842532-CZHZN20DE5U69H4DL7W2/Ep.1+banner+%281%29.png Podcast https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600368994319-U5X20A6490M7N2EJXMEU/Ep.4+banner.png Podcast https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600368911595-Z06KU6YQH0QCDFTXT3B1/Ep.2+banner.png Podcast https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600368995248-Y6G7O16CSSD6I1KLW9BE/Ep.5+banner.png Podcast https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1600369055599-ZVBSL8ERIFGQP5ZP2WSU/Ep.3+banner.png Podcast https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1601332423251-SHHBHPHD6C8NEL0NICCJ/S2+Ep.1+banner+%282%29.png Podcast This episode currently only open for UW students. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1603238111055-M2A83FVTC8DO8KMJK5T1/S2+Ep.2+banner.png Podcast https://www.ethelxu.work/dellsummary daily 0.75 2023-12-28 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1625708511658-4WR9XSCNA2X009YP31N6/Screen+Shot+2021-07-07+at+6.41.21+PM.png Dell 2020 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1602041149763-THM9SKOK06B3EQK3VXDB/Recommended+version.gif Dell 2020 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1610219200390-JMTOSOU0BHEZC0CMWUN2/Group+12.png Dell 2020 - Amidst a pandemic My experience was also documented and interviewed by The Wall Street Journal as an example of the first wave of remote work amid Covid. Wall Street Journal: The Keys to a Successful Work-From-Home Internship https://www.ethelxu.work/projects daily 0.75 2024-01-05 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1612493392232-AKNM6PY1JXHQ82BJLR9F/Frame+4+%282%29.png Early school years - 2020 Design internship @ Dell EMC Designing a software upgrade experience and was interviewed by The Wall Street Journal https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1612493372589-IEQF0F2IA7Z69PAT4Z9O/Frame+5+%281%29.png Early school years - 2020 Democracy Design Jam Winner “PocketVote” Designed and ideated for a better civic engagement in the voting process https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1625704146128-S9D8H3LZZKW0SZPCAYUT/AeroSpec+Front+Image+Vertical.png Early school years - 2021 Designed for AeroSpec MVP Building a Sensor Network Platform from Scratch https://www.ethelxu.work/designjam2020 daily 0.75 2024-01-05 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1628963221500-CO50YV9XXYRUMAU4JRH2/Frame+5.png Design Jam Win 2020 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/9add246f-9d04-42cd-afe8-37deba6bb4df/Screenshot+2024-01-05+at+1.49.21%E2%80%AFPM.png Design Jam Win 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1610221369331-A5S50AO8JLTLO8DWU3LG/ezgif.com-video-to-gif+%281%29.gif Design Jam Win 2020 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1610223371894-AENARIDLHA4BRC4SVH8I/Topics%402x.png Design Jam Win 2020 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1610223253463-0GBFVSVEAIT4ATB7MW6C/Profile+Basic%402x.png Design Jam Win 2020 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1610222952797-PZ02TKZ5B1CM34TYRGJF/Fact+check%402x.png Design Jam Win 2020 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1610223158132-6PW3O1GR0YURDJUFTJRG/Engagement%402x.png Design Jam Win 2020 https://www.ethelxu.work/canopie-1 daily 0.75 2023-12-28 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1612050606338-LX4GX4DHWZTNZBV4AI5Q/MacBook+Pro.png Canopie https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/1612050730267-WWGWBZCO7HFF1TX47VNW/MacBook+Pro.png Canopie https://www.ethelxu.work/aboutethelxu daily 1.0 2025-12-29 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/0137b531-2386-4883-b7e6-3cd692e87f42/MicrosoftTeams-image+%2828%29.png About me https://www.ethelxu.work/design-experiences daily 0.75 2023-12-28 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/18819823-b38c-4273-96d3-4a50292641a1/Dribbble+shot+-+1.png Design Experiences - Designing @Microsoft Azure Design lead for Network Security suite products and multiple Azure wide initiatives. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/a9ba9b2e-dee8-4380-808d-94c078838950/main.png Design Experiences - AeroSpec Air Quality Sensor Project details coming soon. For now, visit Accelerating Innovation – NanoES (uw.edu)/ for more information. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/8dbdeeb6-c2b7-4b0c-afd6-21f7af8cb653/Screenshot+2023-05-22+at+3.22.32+PM.png Design Experiences - Canopie Chrome Plug-in Designed for company’s MVP product. Visit Canopie - Find it, save it, use it. (google.com) for live updates. https://www.ethelxu.work/leading-designs-for-azures-first-agentic-cloud-operation-platform daily 0.75 2026-01-19 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/bc250e40-6f75-4c3f-9c86-ac91c89ab61e/Microsoft+Logo.png Leading Designs for Azure’s First Agentic Cloud Operation Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/e45a3ed1-53ba-420f-9cd2-c15073e03312/Warning.png Leading Designs for Azure’s First Agentic Cloud Operation Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/aed9985e-507a-4313-ad18-fbf3a5a27588/Design+Artifacts+for+RITE.png Leading Designs for Azure’s First Agentic Cloud Operation Platform - Gain clarity through RITE research within 2 weeks of onboarding Leveraged rapid design research, I provided multiple design ideations, each with its own design rationale, to help gaining clarity on key platform elements (also our selling points), including agentic operation entry points, platform FRE experiences, and other shareable components for data presentation. The research results helped not only product teams but also buisness planning and marketing partners understand platform value adds and true user needs. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/37bbb9cd-26e2-4352-ac21-dfa56449c201/L2+Overview.png Leading Designs for Azure’s First Agentic Cloud Operation Platform - Unblock engineering with early framework It’s an industry adavantage that we have data from 20+ monitoring tools, everything seemed to be valuable and undismissable for each product team that owns them. However, in order to truly address customer painpoints today with overwhelming amount of operational data, we needed to scope down and finalize what to show on the landing dashboard quickly yet meticulously. Working with limited space has always proven to help teams priortize and narrow down their scope. Through providing rough outlines and early design framework immediately after research, I helped propeling and fastening the process of API finalizations. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/2f904904-e7bb-4564-a75e-af17ccef9c05/28.png Leading Designs for Azure’s First Agentic Cloud Operation Platform - Previous version x 1st round of research ✅ Designed a comprehensive dashboard Spotlight critical information ❓ Enable users to triage and act quickly User verbatim “As a global admin, I’d like to see everything at a high level, but I’m not going to dive deep into each cloud area. I'd prefer to view high-level insights through OPS 360” Although it did help each team figure out what's most important for them to show, but once all the data gets populated, I realized this is not going to work. We did provided a comprehensive view, but by treating every data equally, there is no visual hierarchy, and failed my goals of wanting to help users spot the MOST critical information. Additionally, when everything is actionable on the page, nothing is! I need to be very selective with what data deserves a data visualization which usually grab people's attention first, and what's need to be highlighted as critical in comparison to other information in the page. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/2606dd64-d2e9-4fd1-961a-1659ca34a58a/15%29.png Leading Designs for Azure’s First Agentic Cloud Operation Platform - New version received positive feedback from customers Based on the first round of research, 1. Adding visual cues for critical & actionable insights: We know that we provides most value to customers when we surface actions that's critical to them, so changing the design to a vertical modular design with critical tags, and tabs that can switch to a specific category. 2. Reduced clutter and alarms everywhere: Combing the top 3 data points per pillar helps us present information succinctly 3. Be very selective with data visualization: Since data charts always draw people’s attention first, I want to be very selective so it doesn’t become too overwhelming and cause abandonment. After many discussions, I hand picked 4 data types that are critical with “progress“ and “time“ which illustrate better with visualization than text. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/3e12318b-92c9-4571-abcb-1bcabc7ed956/Side+by+Side.png Leading Designs for Azure’s First Agentic Cloud Operation Platform - Leading teams through implementation changes with design influence and compassion Leveraged design influence and rallied between leadership and product teams to balance visual alignment while considering engineering costs and resource constraints in such a short time. Guided 5+ product and engineering teams with side by side design walk through, and provided a middle ground with prioritized minimal changes that satify the visual alignment requirements, yet reduced rework. Teams were able to deliver well balanced tier 2 data summary pages that are coherent with the newly updated tier 1 dashboard. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/a41edee2-a857-4361-b983-1ddab25499c2/Components.png Leading Designs for Azure’s First Agentic Cloud Operation Platform - System thinking and large scope communication Challenge: Though with the new design system requirements, a lot of patterns that fits Azure’s specific use cases were not yet developed. Action: Took the lead to build out easy-to-use shareable components to facilitate cross design teams collaboration including the design system team, answering and resolving emerging pattern questions, including error, empty, and loading states, for 10+ designers. Results: Created the first agentic action card component that were quickly leveraged by 4 other product teams, and adopted by the Azure design system team to make into an official pattern. https://www.ethelxu.work/spearheading-cross-sell-designs-in-azure daily 0.75 2025-10-13 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/ff11eb44-8b2e-4f67-965d-dbc7ce74a43f/Microsoft+Logo.png Spearheading Cross-sell Designs in Azure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/8a8339e3-fc2a-4973-a4e6-01a7799476f3/CrossSellLOGO.png Spearheading Cross-sell Designs in Azure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/b036cc86-d4ce-4029-9d43-824d118fd934/CrossSell.png Spearheading Cross-sell Designs in Azure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/0a5976ab-fd72-4ae2-9a5b-5d29f3ea2e0b/Principal01.png Spearheading Cross-sell Designs in Azure - Be intentional Include a cross sell feature and service in relevant experiences, at the most appropriate time and place, to customers who can decide to adopt or not to adopt. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/a831ed49-08bf-40f2-bf41-975f33f04de4/BeHonest.png Spearheading Cross-sell Designs in Azure - Be honest Make it clear to customers that they are in a cross-sell moment and be honest about the potential consequences of adding a cross-sell feature or service which may include additional costs and the technical impact of a deployment, like workload downtime. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/96786c1a-0638-4b1b-94b1-39a856aaa00c/Behelpful.png Spearheading Cross-sell Designs in Azure - Be helpful Help customers make the decision to adopt or not to adopt a cross sell feature or service by providing all the relevant information needed to decide. Including a clear value proposition highlighting the reasons to adopt + better together benefits, and the consequences of adoption. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/f9e9b7f3-6ba0-4634-a753-27043d64127b/Befriendly.png Spearheading Cross-sell Designs in Azure - Be friendly Be friendly by being transparent about why you’re presenting a cross-sell moment to a customer, making the experience delightful by avoiding pushy language, speaking negatively or in an alarming way about the current features and services in use. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/3c079327-35a7-41fe-a7e8-c7c3815c7725/DDoS.png Spearheading Cross-sell Designs in Azure - Understand user and business motivations Preventing DDoS attacks is a high priority for US Government and strategic gaming customers. Our data has shown that most people who have Azure Firewall, also has DDoS protection enabled in their infrastructure. How might we make it easier for users to deploy two things they need often together? https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/20afb7ea-457d-455b-96ad-a04aadb5b303/Create+-+max+size.png Spearheading Cross-sell Designs in Azure - Option 1. Allow quick “add-on” configuration during deployment process Just like a combo at McDonald’s, you will likely want that small fries to go with your meal. Making it accessible to enable DDoS protection while deploying a Firewall allows users to deploy 2 things they need in one go. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/e3a289a9-75a3-42e2-84b7-0d6a164f0d20/DDoS%2B%2B%2BFirewall%2BManager%2B-%2BCross-sell%2BAfter.webp Spearheading Cross-sell Designs in Azure - Option 2. Help users mitigate risk right where they found it By surfacing DDoS protection status on customers’ virtual network, we not only help customer understand their security posture, but also allow them to quickly mitigate risk by enabling DDoS protection quickly. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/ff93c6e8-c4e5-48c5-8dac-c4a65650b419/Cart+Full.png Spearheading Cross-sell Designs in Azure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/8874e3af-9c05-48aa-921a-3eb3dde95e57/Add+Edit+Share.png Spearheading Cross-sell Designs in Azure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/f8c8d319-a6ef-4461-843a-711215a798b1/Rocket.png Spearheading Cross-sell Designs in Azure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/f941fef0-55c1-4b68-acce-2c13bfb3ab20/Design%2BSystem%2B-%2BLeft%2BAligned.webp Spearheading Cross-sell Designs in Azure - Continue to design and innovate the way users adopt Azure services We didn’t stop at one experiment, instead, we continue to craft design patterns and invite even more designers, content designers and researchers to join the v-team. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/51a0893f-d72f-4170-951e-f487352b471f/CrossSellGuide.png Spearheading Cross-sell Designs in Azure - Created a step by step cross-sell guide with check list and helpful links By lowering the difficulty, we made sure teams could quickly add cross-sell strategies without any problems or guesswork. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/5d549fc8-63fb-4fac-936e-ec3b2072b0fc/Research+insights.webp Spearheading Cross-sell Designs in Azure - Reflect and learn through research backed insights Ensuring teams design their cross sell moments to be genuinely valuable rather than intrusive or purely engagement-driven https://www.ethelxu.work/simplyfing-experiences-for-40b-azure-networking-portfolio daily 0.75 2025-10-21 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/bc250e40-6f75-4c3f-9c86-ac91c89ab61e/Microsoft+Logo.png Simplyfing experiences for $40B Azure Networking portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/761bf951-a096-4266-bef3-b703d795a0b8/40%2B.png Simplyfing experiences for $40B Azure Networking portfolio - Problems to tackle: As Azure Networking services portfolio growing into a $40B business with 40+ products, covering cloud, edge, and hybrid, it also comes with navigation complexity, discoverability and onboarding difficulty for customers. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/fa6f245d-5380-4c9c-8eac-3cc583a6d4ba/Product%2BMapping+%281%29.webp Simplyfing experiences for $40B Azure Networking portfolio - We started by categorizing 40+ networking services into 4 customer focused scenarios, each highlights 3 of it’s top of line product offerings https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/a750cf4d-e8c8-4fb8-ada9-33db201b5f17/all+hubs.webp Simplyfing experiences for $40B Azure Networking portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/5c425547-ee18-4b9b-9790-5a1c1645f682/Data+Trending.png Simplyfing experiences for $40B Azure Networking portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/9970a92f-e973-48a3-a660-5190bd72dfc6/Brainstorm.png Simplyfing experiences for $40B Azure Networking portfolio - Brainstorm with SMEs Collaborated with research partner to lead Internal stakeholder brainstorming sessions, using Figjam to create real-time sketches based on internal knowledge on customer needs and industry trends. Results: Drove alignment on feature priorities among 5+ product owners in NetSec space, which also helped speeding up the design ideations process. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/8cb4077f-76fc-44b7-a636-a7217ca3c34e/User+roles.png Simplyfing experiences for $40B Azure Networking portfolio - Identify shared goals and unique customer scenario differences leveraging our deep understanding of user core JTBD and pain points Though all 4 hubs shared the same goals of simplyfing and guiding users through setting up their cloud environment, each networking scenario has its unique offerings and target audience. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/23c0fe4c-e635-4405-924d-df45b97a477c/Required_+Scenario+Overview.png Simplyfing experiences for $40B Azure Networking portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/365c71f5-64b3-4db0-9ea0-6f40f51adad9/Common+senarios.png Simplyfing experiences for $40B Azure Networking portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/ba91d690-752e-41bd-8cc9-a576d6e7459f/Top+line+product+introduction.png Simplyfing experiences for $40B Azure Networking portfolio Topline offerings introduction: Each hub has it’s own choice of using a comparison table v. simple introduction to guide users choosing the right service for their use case https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/c37deb0c-609a-4155-b0de-988890ea128b/Component.png Simplyfing experiences for $40B Azure Networking portfolio - Design for replicable success Create and document the first sets of centralized platform patterns to share across the azure ecosystem. The “Related services“ core patterns I created initially for Network security was adopted by 6 other hubs. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/c621d801-242a-4e87-869b-6fb04dda6b90/DataDashboard.png Simplyfing experiences for $40B Azure Networking portfolio - Data driven design leadership Oversaw the progressive rollout of the experimentation, collaborated with quantitative researcher, and gathered edongoing feedback and telemetry to measure business impact and areas of improvements. https://www.ethelxu.work/microsoft-azure-1 daily 0.75 2025-10-01 https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/9e8f2b86-8a87-46a2-9521-a14cb8a98e0a/Cross+discipline.png Designing @ Microsoft (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c8d8219ebfc7faf979c2270/b099ae4c-2679-4c3f-8b17-2f608abed352/all+hubs.webp Designing @ Microsoft (Copy) - Simplifying experiences for $40B Azure Networking Portfolio Increased successful adoption rate by 3X Published announcement on Azure Tech Community blog & Network Security blog